Brand Guidelines & Identity System
Our logo, your guide.
Two components — the icon mark and the wordmark. Four approved variants. Always use the right one for the right context.
Wordmark
On light background
Primary usage. Default choice for most printed and digital contexts.
Wordmark
On dark background
Use on navy, blurple, or other dark or coloured surfaces.
Icon Mark
On light background
For avatars, favicons, app icons, and compact spaces.
Icon Mark
On blurple background
Standalone mark on brand-colored surfaces.
Minimum clear space
Always maintain a minimum clear space of 24px — equivalent to the cap-height of the “N” letterform — around the logo on all sides. Never crowd it against text, imagery, or the edge of any surface.
Built on a clear palette.
Six brand colors — one primary, two foundations, three supporting tones. Each serves a precise function in the visual system.
Blurple
#635BFF
Primary brand color. CTAs, active states, key accents.
Slate Navy
#0A2540
Dark base. Backgrounds, primary text, headers.
Pure White
#FFFFFF
Light base. Backgrounds, reversed text, card surfaces.
Blurple 400
#8B83FF
Light tint. Hover states, backgrounds, highlights.
Ink
#1A2B3C
Body text and secondary dark elements.
Surface
#F8F9FA
Light background alternative. Cards, panels, inputs.
IBM Plex Sans.
One type family. Clean, technical, and built for clarity at any scale — in Latin, Arabic, and beyond.
Extrabold / 800
Custom software that scales.
Bold / 700
Built to perform.
Semibold / 600
Transparent, fast, reliable.
Medium / 500
We ship products that make a difference in how people work and grow.
Regular / 400
Our network of elite developers is mobilised per project — no artificial headcount, just the right talent at the right time.
Arabic / 700
IBM Plex Sans Arabic
برمجيات مخصصة تدفع نمو أعمالك
Use it right.
The Nimoxis brand only works when applied consistently. These rules are non-negotiable for any public usage.
Do
Use on approved backgrounds only
Scale proportionally at all times
Use official downloaded files exclusively
Maintain minimum 24px clear space on all sides
Use the correct color variant per background
Contact us for special or co-branding requests
Don't
Modify, recolor, or reinterpret the logo
Stretch, skew, or distort in any direction
Apply drop shadows, glows, or other effects
Rotate, flip, or rearrange elements
Place on visually busy or low-contrast backgrounds
Use to imply endorsement without written permission
Official assets only.
Download approved files here. Never use screenshots, third-party exports, or assets sourced from unauthorized locations.
Brand protection notice
The Nimoxis name, logo, and visual identity are protected trademarks. Unauthorized use, reproduction, or modification is strictly prohibited. For press kits, partnership materials, or co-branding requests, contact brand@nimoxis.com.